Project Brief: Pitch Gupta Media’s services to a new client of your choosing. Please put together a comprehensive “pitch deck” focusing on a new business opportunity for Gupta Media. Look at a potential campaign from an Analyst perspective – why should this client work with us, and how would you ensure the campaign was successful through your recommendations and optimizations?
Focus: Creative Direction, Strategy & Branding
Goal: Increase brand awareness and purchases of product amongst Gen Z consumers.
Software: Google Slides, Meta Ads Manager, Canva, Procreate, Mock Ad Tools
Scroll to see slides from full deck.
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Creating Instagram ads and feed posts that focus on drinking at home would be a great way to capitalize on a unique drinking habit of younger consumers and allow Los Sundays to give some attention to Gen Z drinkers not just millennials.
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Drizly is one of the nation’s most popular alcohol delivery services. Placing specific ads using Drizly’s ad platform is an intelligent way to target younger consumers at a pivotal moment when they are deciding what to order. According to Drizly’s 2022 Consumer Report, Gen Z’ers have a “near-native inclination to order online for delivery.” Furthermore, “Gen Z is more open and excited than previous generations to try new and innovative beverages” according to DrinkRipples.com.
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For a tequila company trying to increase their brand awareness to Gen Z and millennial drinkers, placing brand imagery in an environment where people are drinking and socializing in a unique way would creatively catch consumers’ attention.
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